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Exam 6: Consumer Behavior

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Question 61

Multiple Choice

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A consumer's external social environment includes

A) impulse,habitual,and limited problem-solving processes.
B) functional and psychological needs.
C) universal,retrieval,and evoked sets.
D) cognitive,affective,and behavioral environments.
E) family,reference groups,and culture.

F) C) and D)
G) B) and E)

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Question 62

Multiple Choice

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Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is

A) a functional need.
B) lifestyle.
C) his universal set.
D) learned behavior.
E) his evoked set.

F) C) and D)
G) B) and E)

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Question 63

Multiple Choice

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Thanh has to decide which college to attend.This is the most important,riskiest,and most expensive decision she has ever made.She will be engaged in

Before going on his first business trip to China,Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter.Brad is trying to avoid __________ business blunders.

Most firms maintain customer complaint services online,in the store,or over the telephone.Firms attempt to respond quickly to complaints,hoping to

Why is it dangerous for marketers to set unrealistically high consumer expectations?

For which of the following purchases would consumers most likely engage in limited problem solving?

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

For years Mark sold new cars,but he and his wife recently grew tired of city life and moved to a beach town.Now he sells costume jewelry (made by his wife)at an open-air market near the ocean.To be successful,what will Mark have to recognize about the difference between consumers' problem solving processes for cars and costume jewelry?

Jordana is buying a laptop computer to take on trips.Although she has looked at several brands,she refuses to buy a computer that weighs more than five pounds.Jordana is basing her decision on

When Magda decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Magda's __________ set.

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his

Some websites allow consumers to shop while getting opinions from online friends.Which of the influences on the consumer buying process does this represent?

Generally,people buy one product or service instead of another because they perceive it to be a better value.

Often political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Vladimir decided not to purchase the iPod shuffle because he didn't think it would hold all of his songs.Vladimir was using his assessment of the iPod shuffle's financial risk in making his decision.

When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to

A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets.

After Sharon graduated from college,she found a steady and well-paying job,got married and began to raise a family,and began to receive recognition at work and in the community.Eventually,she began to devote more time and effort to intellectual and aesthetic pursuits.Sharon is moving up to which level on Maslow's Hierarchy of Needs?

The greater the discrepancy between a consumer's __________,the greater the consumer's need recognition will be.