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Post Oak Mall contains two department stores, numerous specialty stores, a movie theater, and various restaurants. Since it does not contain any convenience stores, Post Oak Mall is an example of a(n) ____ shopping center.


A) area
B) neighborhood
C) community
D) urban
E) regional

F) All of the above
G) A) and C)

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Trey, an entrepreneur, intends to open a chain of very large retail stores that specialize solely in men's pants. He wants to stock pants for every occasion and from every country on the planet. Trey believes he can sell the enormous variety of pants at 10 to 30 percent below his competitors' prices and still make a profit. His store, Just Pants, would be classified as a


A) category killer.
B) discount store.
C) superstore.
D) traditional specialty store.
E) department store.

F) B) and E)
G) C) and D)

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A transportation firm whose services are available to all shippers is a common carrier.

A) True
B) False

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Consumers who strongly feel that the distribution channel should be made as short as possible also assume that the fewer the intermediaries, the


A) less convenient the system.
B) lower the price.
C) higher the price.
D) more marginal the product.
E) more traditional the system.

F) C) and E)
G) A) and E)

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How does an administered vertical marketing system (VMS) provide direction and guidance for its members?

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Answered by ExamLex AI

Answered by ExamLex AI

An administered vertical marketing syste...

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Gap manufactures clothing and then sends it to its Gap, Old Navy, and Banana Republic stores. Gap is involved in


A) contractual VMS.
B) corporate VMS.
C) intensive distribution.
D) administered VMS.
E) business VMS.

F) None of the above
G) A) and E)

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Radio Shack and Hickory Farms are examples of convenience stores.

A) True
B) False

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Which of the following statements is true about wholesalers?


A) Wholesalers and the functions they perform are unnecessary in the marketing channel.
B) While wholesalers can be avoided, the functions they provide are necessary.
C) Eliminating a wholesaler will always decrease distribution costs.
D) Wholesalers typically sell their products to end customers.
E) Most marketing channels have at least two wholesalers involved in the distribution of goods.

F) None of the above
G) B) and D)

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Sam's Club and Costco are examples of


A) convenience stores.
B) warehouse clubs.
C) supermarkets.
D) specialty stores.
E) discount stores.

F) None of the above
G) A) and B)

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A traditional specialty store carries


A) a broad product mix with deep product lines.
B) only one product line.
C) a narrow product mix with deep product lines.
D) only one or two items in many product lines.
E) a more limited selection in its given line of products than a department store.

F) D) and E)
G) A) and D)

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Bill Yee was granted franchise rights from McDonald's for the community in which he lives. McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

A) True
B) False

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Although he carries electronic merchandise, Nate does not actually take title to the goods but instead negotiates sales and sets the prices for manufacturers. Nate is a(n)


A) broker.
B) agent.
C) merchant wholesaler.
D) limited-service wholesaler.
E) commission merchant.

F) A) and B)
G) A) and C)

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The least expensive mode of transportation is by


A) truck.
B) airplane.
C) railroad.
D) ship.
E) pipeline.

F) A) and B)
G) A) and E)

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The obligations and rights of Chuck's wholesale food business within his channel are clearly defined in legal agreements with other channel members. This represents a(n)


A) exclusive distribution arrangement.
B) cooperative VMS.
C) corporate VMS.
D) contractual VMS.
E) administered VMS.

F) C) and E)
G) A) and E)

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A transportation firm whose services are available to all shippers is called a(n)


A) freight forwarder.
B) private carrier.
C) common carrier.
D) express carrier.
E) contract carrier.

F) A) and B)
G) None of the above

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McCormick Trucking serves as a carrier for several private oilfield supply companies; it is classified as a ____ carrier.


A) heavy-equipment
B) long distance
C) contract
D) private
E) common

F) A) and C)
G) C) and D)

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Every channel of distribution, from the simplest to the most complex, begins with the producer and ends with either the consumer or the business user.

A) True
B) False

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Almost 70 percent of convenience store customers live within one mile of the store.

A) True
B) False

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Most of the commodities carried by railroads could just as easily be transported by some other mode.

A) True
B) False

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Use of barcodes and EDI technology can be closely related to positive results in supply-chain management.

A) True
B) False

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