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Exam 14: Wholesaling, Retailing, and Physical Distribution

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Question 41

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An independent retailer is a firm that operates more than one outlet and generally provides personal service.

A) True
B) False

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Question 42

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XYZ & ABC XYZ Furniture is a manufacturer of contemporary furniture that sells its products through retail stores throughout the country. XYZ management wants to explore different channels of distribution and feels that the company should use all available outlets to sell its products. ABC Distributors has brought a proposal to the company to be its wholesaler. As a wholesaler, ABC represents many different companies and sells various products to many different retailers. ABC hopes that, with such a wide variety, the company will be able to keep profits high if one product or manufacturer should fail. -Refer to XYZ & ABC. Which of the following is not an option for channels of distribution for XYZ?

A) Producer―wholesaler―retailer―consumer
B) Producer―agent―wholesaler―retailer―consumer
C) Producer―consumer
D) Producer―retailer―consumer
E) Producer―wholesaler―consumer―agent

F) None of the above
G) B) and D)

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Question 43

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Neighborhood shopping centers often promote the center and the tenants as a group.

Department stores are distinctly service-oriented. Along with the goods they sell, they provide

Jessica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously concerned about ____ costs.

Supply-chain management primarily focuses on two or more stages of the marketing channel under one management.

Simpson Micro owns warehouses that stock computer software. It offers net terms to retail stores, offers specials and promotions, and provides customer service. Simpson Micro is a(n) ____ wholesaler.

The U.S. Postal Service offers

____ are firms that offer transportation services for shippers.

Mayflower, which operates a large system of long-distance trucking, is available for business or individual shipping needs. Mayflower is a ____ carrier.

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Which of the following is becoming common for mass merchandisers and involves asking a supplier in a particular area of specialty how to stock shelves?

The use of all available outlets for a product to obtain the widest market exposure is called ____ distribution.

All of the following are services provided by wholesalers to retailers except

The tradition of rising early and rushing out to retailers who have drastically marked down prices for Black Friday, the day after Thanksgiving, may be dwindling as ___ take over a larger portion of that market.

Jake owns and operates a small store that sells relatively few items. His store is open 24 hours a day, and most of his customers live very close to the store. Jake owns a

Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries.

The slowest but least expensive means of transportation is by ship and barges.

A channel of distribution is a sequence of marketing organizations that directs a product from the producer to the ultimate user.