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What are the four main components of a prospect pool? What information is available to salespeople about each component?

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The four main sources for a prospect poo...

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The sales manager at OBC Office Supplies has determined that the office manager of Hoffman Realty has the money,desire,and authority to purchase a new copy machine.Hoffman Realty would best be described as a:


A) potential referral.
B) qualified prospect.
C) network prospect.
D) qualified referral.
E) network agent.

F) A) and E)
G) C) and E)

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Linda's attempt to open a salad bar in a small town failed.Her husband is trying to sell the tables and chairs she purchased.He suspects that Al's Deli may be a potential buyer for the furniture.Linda's husband should now engage in the _____ process to determine if it is worth his time to try to convince Al to buy.


A) qualifying
B) closing
C) database marketing
D) bird dogging
E) leading

F) None of the above
G) A) and C)

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Selling a product to a prospect is usually easier than selling to a satisfied customer.

A) True
B) False

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Danny is out of work,but he is very good at fixing things around the house.He has spent much of his time during the last week looking for handyman jobs in the area.Danny has noticed that Dr.Robert's gutters need cleaning.For Danny,Dr.Robert is a:


A) target.
B) closer.
C) referral
D) prospect.
E) gatekeeper.

F) B) and D)
G) A) and C)

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What two terms are used to describe prospects before they become qualified?

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Abel,a teenager,is trying to earn money by operating a dog walking service.Abel is knocking on the door of every dog owner within a six-block radius of his house and asking if the homeowner would like to use his service.Abel is using the _____ method of prospecting.


A) public demonstration
B) group
C) referral
D) cold canvass
E) endless chain

F) A) and D)
G) B) and E)

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What is the primary reason why salespeople engage in networking?

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The goal of networking is to position yo...

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What does the letter "A" represent in the acronym MAD?


A) Authority
B) Awareness
C) Audacity
D) Alacrity
E) Attitude

F) A) and D)
G) D) and E)

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_____ occurs when a salesperson does not want to contact a prospect or customer.


A) Referral breakdown
B) Sales hesitation
C) Prospect aversion
D) Call reluctance
E) Lead negation

F) C) and E)
G) A) and B)

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The term given to making and using contacts for the purpose of prospecting is:


A) observing.
B) approaching.
C) telemarketing.
D) influencing.
E) networking.

F) C) and D)
G) A) and D)

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The salesperson who uses the cold canvass prospecting method usually knows something about the prospect.

A) True
B) False

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According to the Golden Rule of Selling,referrals are gained by:


A) encouraging customers to hear to what you are saying.
B) demonstrating how much you want to succeed.
C) demonstrating integrity with customers.
D) following the 80/20 principle of selling.
E) making sure every sale results in a purchase.

F) A) and E)
G) B) and E)

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Because they are so busy,many executives have filtration systems to protect their time.In order to get through this system,you,as a professional salesperson,should do all of the following EXCEPT:


A) not waste time waiting.
B) develop friends in the prospect's firm.
C) call at the right time on the right person.
D) believe in yourself.
E) follow the prospect.

F) B) and C)
G) B) and E)

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Which of the following statements about the selling process is true?


A) The selling process has 10 steps
B) Some steps in the selling process occur simultaneously
C) Prospecting is the second step in the selling process
D) Preapproach planning is the third step in the selling process
E) Trial close is the last step in the selling process

F) B) and D)
G) None of the above

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All salespeople lose a certain percent of sales or customers per year.Which of the following illustrates this?


A) Routing
B) Sales prospecting funnel
C) Pre-approach planning
D) Leaking bucket customer concept
E) Bird dogging

F) A) and B)
G) All of the above

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Jessica has just earned her real estate license.She has asked you to recommend a source of prospects and suspects.Which of the following would be the LEAST appropriate place for Jessica to locate prospects and suspects?


A) Personal acquaintances
B) Telephone directory
C) Newspapers
D) City directory
E) Local churches

F) A) and C)
G) B) and D)

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Time spent waiting to see a prospect is a good time for a salesperson to relax and get his mind off business.

A) True
B) False

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Kylie Lumberton was hired by a cosmetics company to replace a former employee.She did not know where to start looking for customers to start her sales.The ideal place for her to start would be:


A) sales lead clubs.
B) cold canvassing.
C) orphaned customers.
D) customer referrals.
E) e-prospecting.

F) A) and E)
G) None of the above

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If past experience reveals that 1 person out of 10 will buy a product,then 50 sales calls could result in five sales.This is an example of:


A) cold canvassing.
B) endless chain referral method.
C) center of influence.
D) networking.
E) one-to-one referral method.

F) B) and C)
G) C) and E)

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