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Exam 9: Social Media, Peer Production, and Web 2.0

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Question 31

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_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or other design tool.

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Question 32

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Which of the following statements is true about corporations and blogging?

A) Corporations that blog have to be careful about editors filtering their ideas.
B) Since corporate blogging offers a one-sided dialogue, people outside the corporation cannot provide feedback about the corporation's products or services.
C) Corporate blogs have a limit on page size, and word count.
D) CEOs use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly.
E) Corporate blogs can be published to the public only through the mainstream media.

F) D) and E)
G) A) and C)

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Question 33

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Much of the activity that takes place on social networks is spread via ______________. Pioneered by Facebook but now adopted by most services, this feature provides a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with.

Salesforce.com's Chatter and Microsoft's Yammer are all examples of:

Another term for the word griefer is _____.

Which of the following statements about blogging is true?

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

The phrase ___________________________ refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls.

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

What did Waze offer Google?

In the context of social media, a(n) _____ is an established online presence where customers can reach and interact with the firm.

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

Marketers can leverage social media channels for:

Advertisement and sponsorships are components of:

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Crowdsourcing can be considered a type of peer-production.

Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.