Question 1

Which of the following statements is true about microblogging?

Accepted Answer

A)   Their key use is to share ideas, obtain feedback, and mobilize a community.
B)   Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /Issues, and organize protests.
C)   Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D)   Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E)   Their key use is to collaborate on common tasks or to create a common knowledge base.F) B) and E)
G) B) and D)

Question 2

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Accepted Answer

A) True 
 B)False

Question 3

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

Accepted Answer

A)   SMART
B)   A public relations team
C)   A spokesperson
D)   A media team
E)   SWOTF) B) and C)
G) B) and E)

Question 4

Twitter has made its data available for free to other developers via application programming interfaces.

Accepted Answer

A) True 
 B)False

Question 5

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

Accepted Answer

A) True 
 B)False

Question 6

An online identity expressed by an animated or cartoon figure is known as a(n) _____.

Accepted Answer

The answer of An online identity expressed by an animated...

Question 7

The long tail nature of the blogging phenomenon is demonstrated by:

Accepted Answer

A)   many blogs which are more popular than most mainstream media publications.
B)   the niche content that is discoverable through search engines and that is often shared via other types of social media.
C)   most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics.
D)   the higher valuation of many top-ranked blogs, compared to that of publicly traded papers.
E)   top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.F) B) and E)
G) B) and D)

Question 8

Friendster is an online service that allows members to establish contact with other members, consolidate those contacts, and share online information with those contacts. Friendster is an example of a:

Accepted Answer

A)   social network.
B)   virtual world.
C)   syndication service.
D)   folksonomy.
E)   content management system.F) B) and E)
G) A) and B)

Question 9

Not all crowdsourcing efforts are financially motivated.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements holds true for Wikis?

Accepted Answer

A)   Their key use is to share ideas, obtain feedback, and mobilize a community.
B)   Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms / products /Issues, and organize protests.
C)   Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D)   Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E)   Their key use is to collaborate on common tasks or to create a common knowledge base.F) A) and D)
G) A) and C)

Question 11

Links in a blog post that refer readers back to cited sources are called _____.

Accepted Answer

The answer of Links in a blog post that refer...

Question 12

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Accepted Answer

A)   Trackbacks
B)   Hash tags
C)   Twitter rolls
D)   Feeds
E)   Mash-upsF) None of the above
G) A) and C)

Question 13

What advantage do folksonomies have over the specialized lexicon of experts?

Accepted Answer

A)   Classification schemes are created by users, who understand them best.
B)   It helps avoid information overload by distributing content via feeds rather than e-mail.
C)   It spares the users from having to continually visit sites to find out what's new.
D)   They offer efficient tagging by combining two or more technologies or data feeds into a single, integrated tool.
E)   Folksonomies are lightweight, browser-friendly, and often make a Web site interface as rich as a desktop application.F) All of the above
G) B) and E)

Question 14

What are prediction markets? How have firms leveraged the concept to suit their commercial needs? What are the concerns associated with prediction markets?

Accepted Answer

In many cases where topics are complex, ...

Question 15

Which of the following statements about blogging is true?

Accepted Answer

A)   Firms can ignore blogs without any consequences because blogs do not reflect real concerns of people.
B)   Blog comments can be a hothouse for spam and the disgruntled.
C)   Despite their popularity, blogs do not offer more detail than mainstream media outlets do.
D)   Newspapers offer greater depth than blogs.
E)   Current and archived posts are not easily searchable in blogs.F) B) and E)
G) B) and D)

Question 16

_____ is a term that refers to digital audio or video files served as a series of programs or a multimedia blog.

Accepted Answer

A)   Voice tweets
B)   Mp3s
C)   Folksonomies
D)   Rich media
E)   PodcastsF) C) and D)
G) A) and B)

Question 17

Which of the following statements is true about corporations and blogging?

Accepted Answer

A)   Corporations that blog have to be careful about editors filtering their ideas.
B)   Since corporate blogging offers a one-sided dialogue, people outside the corporation cannot provide feedback about the corporation's products or services.
C)   Corporate blogs have a limit on page size, and word count.
D)   CEOs use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly.
E)   Corporate blogs can be published to the public only through the mainstream media.F) A) and E)
G) None of the above

Question 18

RSS is an acronym that stands for "really simple syndication".

Accepted Answer

A) True 
 B)False

Question 19

A(n)  _____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.

Accepted Answer

A)   avatar
B)   troll
C)   sock puppet
D)   poltergeist
E)   gadflyF) C) and D)
G) A) and E)

Question 20

A(n)  _____ refers to an Internet vandal and mischief maker.

Accepted Answer

A)   avatar
B)   troll
C)   sock puppet
D)   poltergeist
E)   gadflyF) B) and D)
G) B) and C)

Exam 8: Social Media, Peer Production, and Web 20

Which of the following statements is true about microblogging?

Correct AnswerverifiedShow Answer

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

Correct AnswerverifiedShow Answer

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Correct AnswerverifiedShow Answer

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

Correct AnswerverifiedShow Answer

A(n) _____ refers to an Internet vandal and mischief maker.

Correct AnswerverifiedShow Answer

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Correct AnswerverifiedShow Answer

Not all crowdsourcing efforts are financially motivated.

Correct AnswerverifiedShow Answer

Which of the following statements about blogging is true?

Correct AnswerverifiedShow Answer

What advantage do folksonomies have over the specialized lexicon of experts?

Correct AnswerverifiedShow Answer

The long tail nature of the blogging phenomenon is demonstrated by:

Correct AnswerverifiedShow Answer

An online identity expressed by an animated or cartoon figure is known as a(n) _____.

Correct AnswerverifiedShow Answer

A(n) _____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.

Correct AnswerverifiedShow Answer

Which of the following statements is true about corporations and blogging?

Correct AnswerverifiedShow Answer

Which of the following statements holds true for Wikis?

Correct AnswerverifiedShow Answer

RSS is an acronym that stands for "really simple syndication".

Correct AnswerverifiedShow Answer

What are prediction markets? How have firms leveraged the concept to suit their commercial needs? What are the concerns associated with prediction markets?

Correct AnswerverifiedIn many cases where topics are complex, ...View AnswerShow Answer

Links in a blog post that refer readers back to cited sources are called _____.

Correct AnswerverifiedShow Answer

Friendster is an online service that allows members to establish contact with other members, consolidate those contacts, and share online information with those contacts. Friendster is an example of a:

Correct AnswerverifiedShow Answer

_____ is a term that refers to digital audio or video files served as a series of programs or a multimedia blog.

Correct AnswerverifiedShow Answer

Twitter has made its data available for free to other developers via application programming interfaces.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In many cases where topics are complex, ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified