Question 1

What is the likely implication of a large and active wiki community?

Accepted Answer

A)   It becomes easier for most users to contribute without training or knowledge of arcane code or markup language.
B)   It makes it easier to maintain a history of any changes so they can be compared and rolled back as needed.
C)   It becomes more likely that content is up-to-date and errors are quickly corrected.
D)   It becomes more difficult to track alterations made to data by users and errors can creep in owing to that.
E)   It removes boundaries between functional areas and flattens preexisting hierarchies between user classes.F) D) and E)
G) A) and E)

Question 2

_____ are links in a blog post that refer readers back to cited sources.

Accepted Answer

A)   Blog rolls
B)   Trackbacks
C)   Virtual world
D)   Blogospheres
E)   FolksonomiesF) All of the above
G) A) and E)

Question 3

Much of the activity that takes place on social networks is spread via ______________. Pioneered by Facebook but now adopted by most services, this feature provides a timely list of the activities of and public messages from people, groups, and organizations that an individual has an association with.

Accepted Answer

feeds (or ...

Question 4

Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

Accepted Answer

A) True 
 B)False

Question 5

The controversial nature of feeds is because of:

Accepted Answer

A)   phishing concerns.
B)   bandwidth concerns.
C)   congestion concerns.
D)   privacy concerns.
E)   propriety concerns.F) B) and E)
G) A) and B)

Question 6

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Accepted Answer

Wikis can make workers more productive a...

Question 7

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

Accepted Answer

A) True 
 B)False

Question 8

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

Accepted Answer

A) True 
 B)False

Question 9

Crowdsourcing can be considered a type of peer-production.

Accepted Answer

A) True 
 B)False

Question 10

The long tail nature of the blogging phenomenon is demonstrated by:

Accepted Answer

A)   many blogs, which are more popular than most mainstream media publications.
B)   the niche content that is discoverable through search engines and that is often shared via other types of social media.
C)   most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics.
D)   the higher valuation of many top-ranked blogs, compared to that of publicly traded papers.
E)   top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.F) A) and C)
G) A) and D)

Question 11

The phrase "_____________________________" refers to promotions that grow organically from customer efforts or other favorable publicity (e.g. think positive tweets, shared Facebook posts, and pins on Pinterest).

Accepted Answer

The answer of The phrase "_____________________________" refers to promotions that...

Question 12

What is crowdsourcing?

Accepted Answer

A)   It is the act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined generally large group of people in the form of an open call.
B)   It is the act of moving a job from a group of ineffective employees to an efficient employee.
C)   It is the process of selling products to people in the guise of conducting marketing research.
D)   It is the act where a group of people moves from one country to another while looking out for better work opportunities.
E)   It is the movement of employees from one department to another with the aim of improving their skill sets.F) None of the above
G) B) and E)

Question 13

While firms like Deloitte Consulting and Goldman Sachs had hoped to create lasting social networks of former employees, firms saw little value in these efforts and even exposed themselves to significant legal and privacy threats.

Accepted Answer

A) True 
 B)False

Question 14

The phrase ___________________________ refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls.

Accepted Answer

The answer of The phrase ___________________________ refers to leveraging online...

Question 15

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Accepted Answer

A) True 
 B)False

Question 16

The unstructured nature of wikis is both a source of strength and weakness.

Accepted Answer

A) True 
 B)False

Question 17

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Accepted Answer

A) True 
 B)False

Question 18

Peer production refers to:

Accepted Answer

A)   the process of tracking and responding to online mentions of a product, organization, or individual.
B)   graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
C)   programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
D)   content that is more complex than simple text or photos and includes animation, audio, and video.
E)   users collaboratively working to create content, products, and services.F) C) and D)
G) C) and E)

Question 19

Which of the following statements about blogging is true?

Accepted Answer

A)   Firms can ignore blogs without any consequences because blogs do not reflect real concerns of people.
B)   Blog comments can be a hothouse for spam and the disgruntled.
C)   Despite their popularity, blogs do not offer more detail than mainstream media outlets do.
D)   Newspapers offer greater depth than blogs.
E)   Current and archived posts are not easily searchable in blogs.F) D) and E)
G) C) and E)

Question 20

Which of the following represents potential ethical challenges associated with prediction markets?

Accepted Answer

A)   Artificial inflation of product prices
B)   Money-laundering
C)   High-interest financing
D)   Confiscation by government agencies
E)   An insider trading informationF) C) and D)
G) A) and D)

Exam 9: Social Media, Peer Production, and Web 2.0

Peer production refers to:

Correct Answer
verified

The long tail nature of the blogging phenomenon is demonstrated by:

Correct Answer
verified

Crowdsourcing can be considered a type of peer-production.

Correct Answer
verified

The unstructured nature of wikis is both a source of strength and weakness.

Correct Answer
verified

The phrase "_____________________________" refers to promotions that grow organically from customer efforts or other favorable publicity (e.g. think positive tweets, shared Facebook posts, and pins on Pinterest).

Correct Answer
verified

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Correct Answer
verified
Wikis can make workers more productive a...
View Answer

Which of the following represents potential ethical challenges associated with prediction markets?

Correct Answer
verified

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

Correct Answer
verified

Which of the following statements about blogging is true?

Correct Answer
verified

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Correct Answer
verified

The phrase ___________________________ refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls.

Correct Answer
verified

Correct Answer
verified
feeds (or ...
View Answer

Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

Correct Answer
verified

_____ are links in a blog post that refer readers back to cited sources.

Correct Answer
verified

While firms like Deloitte Consulting and Goldman Sachs had hoped to create lasting social networks of former employees, firms saw little value in these efforts and even exposed themselves to significant legal and privacy threats.

Correct Answer
verified

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

Correct Answer
verified

The controversial nature of feeds is because of:

Correct Answer
verified

What is crowdsourcing?

Correct Answer
verified

What is the likely implication of a large and active wiki community?

Correct Answer
verified

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Correct Answer
verified

Exam 9: Social Media, Peer Production, and Web 2.0

Peer production refers to:

Correct AnswerverifiedShow Answer

The long tail nature of the blogging phenomenon is demonstrated by:

Correct AnswerverifiedShow Answer

Crowdsourcing can be considered a type of peer-production.

Correct AnswerverifiedShow Answer

The unstructured nature of wikis is both a source of strength and weakness.

Correct AnswerverifiedShow Answer

The phrase "_____________________________" refers to promotions that grow organically from customer efforts or other favorable publicity (e.g. think positive tweets, shared Facebook posts, and pins on Pinterest).

Correct AnswerverifiedShow Answer

With the aid of examples, briefly describe the use of wikis in a corporate environment.

Correct AnswerverifiedWikis can make workers more productive a...View AnswerShow Answer

Which of the following represents potential ethical challenges associated with prediction markets?

Correct AnswerverifiedShow Answer

The larger and more active a wiki community, the more likely it is that information will be distorted and that errors will creep in.

Correct AnswerverifiedShow Answer

Which of the following statements about blogging is true?

Correct AnswerverifiedShow Answer

Any Twitter user can create hash tags to organize tweets by simply appending a # character before a character.

Correct AnswerverifiedShow Answer

The phrase ___________________________ refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls.

Correct AnswerverifiedShow Answer

Correct Answerverifiedfeeds (or ...View AnswerShow Answer

Unlike Facebook friending, Twitter's default setting allows for symmetrical following.

Correct AnswerverifiedShow Answer

_____ are links in a blog post that refer readers back to cited sources.

Correct AnswerverifiedShow Answer

While firms like Deloitte Consulting and Goldman Sachs had hoped to create lasting social networks of former employees, firms saw little value in these efforts and even exposed themselves to significant legal and privacy threats.

Correct AnswerverifiedShow Answer

Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered distribution of ideas.

Correct AnswerverifiedShow Answer

The controversial nature of feeds is because of:

Correct AnswerverifiedShow Answer

What is crowdsourcing?

Correct AnswerverifiedShow Answer

What is the likely implication of a large and active wiki community?

Correct AnswerverifiedShow Answer

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Wikis can make workers more productive a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
feeds (or ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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