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Exam 4: The Changing American Society: Demographics and Social Stratification

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Question 21

Multiple Choice

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Which generation is NOT part of the mature market?

A) pre-Depression
B) Depression
C) Generation X
D) baby boom
E) All of the above are part of the mature market.

F) B) and D)
G) All of the above

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Question 22

Multiple Choice

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Which social class consists of individuals who are poorly educated, have very low incomes, and work as unskilled laborers?

A) lower-lower class
B) upper-lower class
C) working class
D) lower-middle class
E) middle class

F) A) and B)
G) A) and C)

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Question 23

Multiple Choice

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What is the approximate population of the United States today?

Stephanie is 17 and belongs to the high school drill team. One of her best friends is Bobby, the team manager who is openly gay. Which label is appropriate for Stephanie?

The newest generation born after 1994 is referred to as _____.

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

Which of the following is NOT a common single-item index of social class?

Approximately what percentage of the U.S. population has completed college?

Define the term "demographics," explain why it is important to understand demographics in marketing, and discuss the major demographic variables of interest to marketers.

The children of the original baby boomers, generation Y born between 1977 and 1994, are sometimes referred to as the "baby bust" generation.

Which social class consists of office workers, schoolteachers, lower-level managers, plumbers, and factory supervisors?

Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events to the physical health and mental outlook of older consumers.

Generation Z are more "risk takers" than Generation X or Generation Y.

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

The Hollingshead Index of Social Position (ISP) takes into consideration the rapid expansion of the role of women.

Generation X is facing the major challenge of being the caretaker of their parents.

Which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

The Depression generation is composed of those individuals born before 1930.

Individuals born between 1977 and 1994 belong to which generation?

_____ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.